MEDIA INVITE FOR HEY JUDE and WWF – FOR IMMEDIATE RELEASE

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Stuff Elon Musk and Amber Heard, we are introducing the 2017 hook-up that will turn everyone green: Hey Jude and the World Wildlife Fund SA (WWF).

From the get-go lifestyle app, Hey Jude has promised to ‘panda’ to your every need: using the power of technology and the finesse of human intellect to get your to-do list sorted. And now with the backup of the WWF, Hey Jude will get your to-do list sorted in the greenest possible way so that you can feel good and help the environment, just by getting someone else to do all your dirty work. Your PA on steroids? Nah! This is your pocket-sized PA after downing a green smoothie.

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How does it work?

Hey Jude uses a message-based interface to link you to one of their trained operators, known as ‘Judes’, you can simply text or voice message your personal or business request – and they will do the rest. Research, vet the suppliers, negotiate the prices, find the most eco-friendly supplier and even facilitate payment. The thing that sets Hey Jude, apart is that the ‘Judes’ are real people, that use the power of technology, their own local knowledge, and a bit of flare to get your requests done – it’s the perfect mash up of emotional aptitude, business skills and artificial intelligence.

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If your day’s must-do list is booking a restaurant, finding a plumber, buying a car, booking a flight – the Judes will do it all for you and give you peace of mind that you are helping the environment at the same time, by giving you at least one green option to choose from, or by donating xxx of each transaction to the WWF.

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Hey Jude. Just say the word and it’s sorted.

Hey Jude Pro – your pocket-sized business guru

What is the one thing every small business, start up or consultant dreams of? Having someone else to do all the nitty-gritty, time-devouring tasks essential to running your business, leaving you free to dream-big and really grow it? Hey Jude Pro was launched for this very reason – it is your 24/7, 365, pocket-sized personal assistant...and office manager, ...researcher, ...admin assistant; whatever business service you need, only for the hours you need it, but without all that water-cooler chit-chat.

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“Since the launch of our personal consumer product, Hey Jude, we have been inundated with business-based requests,” says Hey Jude Operations Manager, Michelle Harley, “from pricing analysis, to data collection and even organising company retreats. So, developing a more business-focussed, time-based add-on to our personal consumer product just made sense. Hey Jude Pro not only makes running an SME, start-up or consulting business possible for many people, it also helps make it efficient and successful.”

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Your PA on steroids

Both Hey Jude and its new add-on, Hey Jude Pro, use the power of technology and the finesse of human intellect to get your to-do list sorted. Using a message-based interface to link you to one of their trained operators, known as ‘Judes’, you can simply text or voice message your personal or business request – and they will do the rest. Research, vet the suppliers, negotiate the prices and even facilitate payment. If your business’ to-do list includes comparing supplier quotations, formatting a report, planning your product launch – the Judes will do it all for you.

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Hey Jude Pro also keeps payments smart and simple, through one secure, encrypted commerce platform. All you need to do is load your card, supply transaction instructions and the Judes will settle your expenses. All Hey Jude Pro payments carry a 5% merchant fee to cover all payment bank charges. So, pay the courier service, the venue hire for your year-end function, for research data and for your hotel in New York or Mumbai. It is commerce at a touch, or press and pay.

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What is all the fuss about?

The thing that sets Hey Jude Pro and Hey Jude apart is that the ‘Judes’ are real people, with real business experience – that use the power of technology, their own local knowledge, and a bit of flare to get your tasks done – it’s the perfect mash up of emotional aptitude, business skills and artificial intelligence. “I was underwhelmed by

the promise of bots like Siri and Amazon’s Alexa and the actual user experience,” says Innovation architect and Hey Jude developer, Marcus Smith, “there might be a time when machines will be able do all these things, but until then we are filling in the blanks with a blended AI-human solution.”

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What’s the difference between Hey Jude and Hey Jude Pro?

Hey Jude is a monthly subscription-based service that deals with unlimited personal requests, such as restaurant bookings, flights, party planning, food delivery and paying your bills, while Hey Jude Pro is a time-based service that deals with business-related requests and you only pay for time it takes the Judes to get it sorted. So, finding great, cheap Opera tickets and booking them is a Hey Jude task, but asking for a list of all theater General Managers for marketing purposes is a business request. Other business requests that the Judes find a cinch include: market research, competitor analysis, procurement, data capture, transcribing minutes, event planning research, or anything that generates an income for yourself or your business through the request. And because the Judes work 24/7, 365 days a week, you never have to worry about over-time, health and safety, or that embarrassing office-party pic going viral on Facebook.

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How does it work?

Download the app from your relevant app store (Hey Jude is available on Android & iOS), and get the Judes working for you with three free requests. Then, once you have fallen in love with the app, a subscription of R199/month will get the Judes working on your personal requests 24/7 and 365 days a year, with as many tasks as you need. To get the Judes working on your business tasks, simply upgrade to a Pro package within the app. And then pay only £45 for 5 hours; £75 for 10 hours. And then pay only R750 for 5 hours; R1200 or 10 hours.

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Hey Jude Pro launches in the UK, New Zealand and Australia on 1 August 2017.

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Hey Jude. Just say the word and it’s sorted.

Taking its place in the sunlight: Parental Instinct’s Sun Protection Swimwear range takes first at MamaMagic

 

With a UPF of +50, its ARPANSA rating, quick dry technology and easy dressing features, it is not rocket science to see why Parental Instinct’s fun and innovative range of sun protection swimwear nabbed first place in the Safety category at the MamaMagic’s New Product Awards in Woodmead, Johannesburg, this morning. But it is science and a real passion for parenting, that makes this range, and Parental Instinct, really stand out from the crowd.

 

And it really is a crowd! “There are so many similar products in the baby industry,” explains MamaMagic founder, Projeni Pather, “so these awards aim to help parents distinguished which products are award-winning, have unique features that make parents’ lives easy, are good value for money, practical and easy to use and save busy parents time.” All ideas that sing straight to hearts of Parental Instinct co-founders, Paddy Muldoon and Chris Baff.

 

After spending a combined 37 years designing, producing and marketing innovations in sportswear, these two sport, style and design-loving dads realised that the same science and innovation could make a real difference at home too, by creating products that help make parenting easier. “It’s such a great feeling to win an award like this,” said co-founder Chris Baff aka Big Daddy, “when we started Parental Instinct we did it with the goal of making parenting easier, and for the judges at the MamaMagic awards to see the benefit of what we are trying to do and give it an accolade like this, it is just a great vindication of our vision and where we want to take Parental Instinct”.

 

Parental Instinct’s sun protection swimwear range includes a full body suit, short body suit, long and short sleeve swim tops, with extra-length back zips or colour-coded snaps, to fit infants and toddlers. Each incorporates ZapDry quick-dry technology (drying in less that 2 minutes), are UPF +50, and have been given the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA)’s seal of approval.

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For more information on the Parental Instinct award-winning, and super cool, sun protection swimwear, or any other innovative products, or to sign up to PI’s newsletter, visit www.parental-instinct.com.